Author

Christian Ehler

I'm a WordPress developer and technical SEO — in search since 2010, currently traveling the world and working from wherever the coffee and wifi hold up. My focus is building WordPress apps on top of AI: automating the daily SEO workflows nobody has time for and preparing sites in depth for how AI-driven search reads the web. InfyPress is the first piece of that.

article 3 articles

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Guides

Alt text SEO: screen readers first, search engines second

The search benefit of alt text is a byproduct of writing a real text alternative. What WCAG asks for, where WordPress keeps…

calendar_today August 15, 2026 schedule 6 min read

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Guides

SEO image naming: how to rename WordPress files safely

Renaming a published image changes one URL per registered size. What a rename moves, which references get rewritten, which need a 301,…

calendar_today August 11, 2026 schedule 9 min read

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Guides

Image SEO: the complete guide for WordPress media libraries

What search engines actually read from an image, where WordPress stores each field, and what a rename costs once the URL is…

calendar_today August 11, 2026 schedule 8 min read